Founding Philosophy

Tom Knox, Founder & CEO, CareFamily

Tom Knox, Founder & CEO, CareFamily

Many years ago my beloved grandmother was neglected in a care facility. From that experience of watching her suffer needlessly I vowed to "change the way America ages," and helping seniors became the central mission of my life.

It inspired me to start an in-home care agency that successfully cared for thousands of seniors at home. Now, with CareFamily, we are bringing families and great caregivers together directly. We’ll help you find the right caregiver match, and we’ll help you safely manage the entire process. Our approach allows families to get a higher quality caregiver, who makes a higher wage, yet still pay significantly less than the national average for in-home care. We’re committed to partner with you to make it work every step of the way.

We understand first-hand the many challenges families face when they choose to care for a senior loved one at home. I personally pledge to do all I can to make your experience the best it can possibly be.

Our Principles

We will treat the families we serve as we would treat our own family members.

We will create services that provide caregivers with opportunities, respect and dignity.

We are committed to finding caregivers who have a heart for serving seniors.

We pledge to find solutions as we strive to “change the way America ages.”

We will conduct ourselves and our business in a God-honoring way.

Our Goals

CareFamily provides a new way to arrange in-home care for seniors
we put the power to make decisions about senior care where it belongs – in your family’s hands

Savings: CareFamily is consistently less expensive than traditional Agencies. Our low cost model is a result of using qualified private caregivers who families can safely hire directly without sacrificing quality.

Choice: We believe there is no better way for you to find the perfect caregiver than for you to be in charge of choosing the right fit. CareFamily allows you to review and pick the caregiver who fits you best, and if you’d like some extra help from our experienced team, we’ll directly assist and find three or more best-fit caregivers from whom you can choose. There’s nothing more powerful than having the freedom of choice!

Protection: We have been focused on in-home senior care for a very long time, so we understand the importance of feeling safe, being protected, and having total peace-of-mind about your caregiver. That’s why we make available to you comprehensive background screenings, bonding protection, liability insurance, and complete payroll and tax compliance services. It’s our privilege to provide you with the optional extra protection you deserve.

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